DATE
23/12/2024
Experiential 3D Billboard
For this project, we developed a high-impact 3D corner screen experience designed to create the illusion of depth and movement from a specific perspective point. Built in Unreal Engine for real-time rendering, the installation featured a jet and a helicopter animation, appearing to break free from the screen and fly into the real world.
The key to achieving this effect was the seamless integration between the screen and the building itself. We designed a "fake and boring" frame, an optical illusion that blends perfectly with the building’s architecture. When the animated subjects overlapped with this frame, they appeared to break free from the screen, enhancing the 3D illusion.
Our team handled every aspect of the project, from concept development to final execution, ensuring a flawless real-time performance.
(Due to the white-label nature of this project, we are unable to share final footage.)
SASS
Landing Page
Services
Framer Development
Category
Information Technology
Client
Changan
Analysis - Performance and Responsiveness
With transparent scheduling and real-time progress tracking, we ensured a frictionless workflow between teams. Our approach reduced unnecessary meetings and allowed for efficient approvals, keeping the project on track while maintaining creative flexibility.
Performance
• Our modular production pipeline streamlined the creative process, allowing for fast iterations and precision adjustments. By using real-time collaboration tools, we maintained efficiency while adapting to evolving project needs
Responsiveness
Responsiveness is key to delivering an exceptional user experience across all devices. We ensure that your website adjusts seamlessly to different screen sizes, from mobile phones to desktops, providing a consistent and intuitive interface. With fast load times and optimized navigation, users will enjoy smooth interactions no matter how they access your site.
Problem - Site and Service Improvement
Identifying and addressing areas for improvement is essential to maintaining a high-quality user experience. Whether it's optimizing site speed, enhancing service offerings, or refining design elements, continuous improvement is key.
Site and Service Improvement
To stay ahead in a competitive market, it's vital to constantly assess and improve your website and services. We dive deep into performance analytics, user behavior, and customer feedback to uncover pain points and areas for enhancement. From optimizing load times and refining user interfaces to improving service features and functionality.
Solution - Communication and Deployment
Effective communication and smooth deployment are at the heart of our process. We keep you informed every step of the way, ensuring your vision is brought to life exactly as you imagined. Our team collaborates closely with you to address any questions or concerns.
Communication
Clear communication and efficient deployment are essential to the success of any project. We maintain open lines of communication throughout the entire process, ensuring your goals and expectations are met. Our team actively listens and collaborates with you to refine details and offer guidance. When it’s time to deploy, we ensure a smooth transition, handling all technical aspects to guarantee a flawless launch.
