DATE
16/09/2024
Guzzi Stelvio
CGI Guzzi Stelvio
CGI
Automotive
Services
CGI
Category
Real-time content
Client
Core
Project Brief
Our Malta-based studio, District Zero, delivered a fully animated real-time CGI advertisement for the iconic Piaggio Vespa in just one week. Developed for EICMA 2024 in Milan, this high-end automotive commercial ran alongside other simultaneous CGI productions. By adopting a real-time pipeline, we ensured consistent quality, rapid feedback, and cinematic visuals—despite extremely tight turnaround times.
Features
For the Piaggio Vespa Elettrica campaign, we embraced a visual style that balances timeless elegance with cutting-edge technology. Drawing inspiration from Vespa's rich design heritage, we highlighted the scooter's sleek lines and minimalist aesthetics, emphasizing its modern electric features. The choice of a sophisticated silvery-grey base color, complemented by accents like Azzurro Elettrico and Giallo Lampo, underscored the fusion of classic charm and contemporary flair.
Versatility in Design
Vespa's commitment to personalization is evident in the diverse range of models and color options available. From the vibrant hues of the Primavera series to the refined tones of the GTS lineup, each scooter caters to individual tastes. Collaborations with designers like Justin Bieber have further expanded the brand's appeal, offering unique designs that resonate with various lifestyles.
Vespa as a Lifestyle Accessory
Beyond being a mode of transportation, the Vespa has evolved into a lifestyle accessory. Its design versatility allows riders to express their personal style, whether through custom color schemes, exclusive editions, or tailored accessories. This adaptability ensures that the Vespa remains a symbol of individuality and sophistication in urban mobility.
Every device supported
By merging ultra-realistic 3D rendering with adaptive AI intelligence, we redefine what’s possible in digital interaction, pushing the boundaries of virtual humans for entertainment, education, and beyond.
