How much of a shot is left to AI, and how much artists control.
Each level up adds work and costs more. Up to level 7 the extra work buys control. From level 8 it buys a guarantee of less AI. Where the level of a shot gets decided: the process.
Drag the line or tap a column to change level. Hover or tap a block to read it.Each column is a level. The wide one shows the work it adds.
Block sizes are a supervisor’s judgement of typical effort, not a price.
Mostly AINot sold
One prompt, a few tries per shot, and the output is used as it comes.
UnlocksNothing. You get what you get.
Best forFun and tests.
“Make the logo 10% bigger.”
You type it again and get a different video.
Mostly AI
An artist who knows the model directs it with prompts, picks the best takes and finishes them.
UnlocksThe pick: which take you get, finished to a standard.
Best forMood films and surreal ideas, where exact details don’t matter.
“Make the logo 10% bigger.”
The shot is generated again, and everything else changes with it.
Mostly AI
AI still frames fix the look first. Then they guide the model.
UnlocksThe look: design, colour and composition of every shot.
Best forStylised films with a designed look, and stills campaigns.
“Make the logo 10% bigger.”
Fixed in the still, and it stays fixed. Then the motion is generated again.
Mostly AI
3D guides keep every element the same shape, from every angle.
UnlocksConsistency: the same product, character or place in every shot.
Best forProducts or characters that must look the same across shots.
“Make the logo 10% bigger.”
Changed in the 3D guide, then generated again. The shape holds; the surface is redrawn.
Mostly AI
3D animation, or filmed footage, drives the model, so the motion never changes.
UnlocksThe motion: what happens, when, and from which camera.
Best forChoreography, timing to music, a designed animation style.
“Make the logo 10% bigger.”
Changed in the guide. The motion comes back the same; the surface is redrawn.
AI + VFX
AI makes separate elements, and VFX blends them with 3D CGI.
UnlocksThe hero: an exact product, logo and pack, with AI around it.
Best forProduct films: the product must be exact, the world around it can be imagined.
“Make the logo 10% bigger.”
A normal CG note: one layer is rendered again and nothing else moves.
Mostly VFX
A full VFX shot. AI only repairs and extends.
UnlocksEvery element, directed beat by beat.
Best forShots where every element must be directed, with AI saving time on repairs.
“Make the logo 10% bigger.”
A normal VFX note.
Mostly VFXBuys a guarantee
AI for ideas only. Nothing generated reaches the screen.
UnlocksA guarantee: nothing on screen was generated.
Best forBrands that want AI speed in development and nothing generated on screen.
“Make the logo 10% bigger.”
A normal VFX note.
Mostly VFXBuys a guarantee
No generative AI anywhere. Only the machine-learning tools inside VFX software.
UnlocksA guarantee: no generative AI at any stage.
Best forContracts that exclude generative AI but accept modern tools.
“Make the logo 10% bigger.”
A normal VFX note.
Mostly VFXBuys a guarantee
No AI of any kind, declared in writing.
UnlocksA guarantee: no AI of any kind.
Best forContracts that require a no-AI declaration.
“Make the logo 10% bigger.”
A normal VFX note, at the slowest pace on the scale.
A level belongs to a shot, not to a project. One film usually mixes several. We quote every shot at its own level: some lose nothing at a low level and are quicker and cheaper there, others earn every hour of a higher one. Choose a shot to set the bar.
Share the script, the edit or the shot list on WhatsApp. You'll get a level for each shot, with what it needs and what it costs, before anyone spends on the expensive part.
